Give clients, prospects and referral partners something they can use. We turn your expertise, fresh research and relevant news into a newsletter they're glad to open.
We handle the research, writing and production, and you review the thinking. It runs on your own Beehiiv account, so you own the list, the domain and every issue.
Most agencies don't have a lead problem. They have a follow-up problem. Forty people told you "not right now" last year, and right now has arrived for some of them.
Buyers decide early. In 6sense's 2025 study, 94% of buying groups had ranked their vendors before first contact. Your quiet list is still forming opinions about you.
Reply "list" and I'll send you the script.
You have the expertise. Finding the angle, checking the facts and getting an issue out consistently still take work. That's where our team comes in.
You say brilliant things on calls every week. Then you open a blank page on Sunday night and forget all of them.
They needed a weekly meeting to learn your business, and the result still read like a marketer's impression of you.
It was fast and fluent, and your readers could smell it from the subject line.
We read your calls, case studies and past writing, then research the questions and developments that matter to your readers.
Eight business days before each send, you get a one-screen brief with the angle, outline, links and call to action. You approve it, change it or kill it.
An editor shapes the draft from your own words. It lands three business days before send, and you mark it up or approve it.
We load it into your Beehiiv template and schedule the send. We use your feedback and reader response to sharpen the next issue.
Research informs the angle. Editors shape the issue. You do the approving.
People form opinions about your business before they get in touch. Useful writing gives them something to base those opinions on.
of buying groups in 6sense's 2025 study ordered their vendor preferences before making first contact.
6sense · 2025 Buyer Experience Reportof hidden buyers surveyed said strong thought leadership increases their receptiveness to sales and marketing outreach.
Edelman + LinkedIn · 2025 reportof hidden decision-makers preferred a human, informal voice to a more intellectual tone.
Edelman + LinkedIn · 2025 reportThese studies examine B2B buying and thought leadership broadly, not newsletter performance or WTF Growth client results. Hidden buyers influence purchasing decisions but are not necessarily the people your sales team speaks with.
Your newsletter is the starting point. Growth and Scale add LinkedIn and X article versions. The report tells you what worked and what we're changing.
Read the Agency Field Guide pilotIt sends from your domain to your list, in a template we build from your website.
The same idea arrives rewritten for the feed, with a title, a cover image and a first comment.
It's formatted for X Articles, so posting it takes about a minute.
It covers replies, clicks, reader response and what we're changing next.
$499 setup · 3-month minimum
It's built for experts who want a steady drumbeat.
$749 setup · 3-month minimum
It's built for firms that want to be the first call.
Setup waived · 3-month minimum
It's built for teams with more than one audience to serve.
If you don't approve issue one after two rounds of edits, we refund your setup fee and part as friends.
Every plan has a 3-month minimum. Beehiiv bills you directly for your Beehiiv plan, because the list belongs to you.
The WTF Growth editorial team handles research, writing, editing and production. You provide the expertise and feedback that make the newsletter yours.
Yes. AI helps organize source material and develop drafts. An editor checks the writing and supporting sources before it comes to you for review.
We can work from your case studies, documents, past writing, notes and voice memos. The goal is to capture your thinking in a way that fits how you work.
The newsletter runs in your account, under your brand. Your subscriber list and archive stay with you.
Tell us about your business and what you want your newsletter to do.